Performance media that scales
Paid Advertising
Full-funnel media buying across Meta, Google, TikTok, X, Snap, and programmatic, built around clear CPL, CAC, ROAS, and LTV targets.
Performance media
Build paid media around the unit economics.
Full-funnel media buying across Meta, Google, TikTok, X, Snap, and programmatic, built around clear CPL, CAC, ROAS, and LTV targets.
Overview
A performance marketing agency that answers for the numbers
Paid media in the Philippines is competitive and expensive. Cost per lead rises every year in real estate, healthcare, education and finance. CRWD runs paid advertising for Manila brands with one standard: every peso should be traceable to a lead, a sale or a measurable step toward one.
We plan the funnel, build the tracking, produce the creative, buy the media and report on it, all in-house. That removes the usual gap between the agency that makes the ads and the agency that runs them.
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02
6 items
Platforms we manage
- 02.1
Meta Ads: Facebook and Instagram lead generation, conversion and remarketing campaigns
- 02.2
Google Ads: Search, Performance Max, Shopping, YouTube and Display
- 02.3
TikTok Ads and Snapchat Ads for Philippines youth and lifestyle audiences
- 02.4
LinkedIn Ads for B2B and professional services
- 02.5
X Ads and programmatic display and video
- 02.6
Retargeting and audience strategy across all platforms
03
Lead generation that reaches the sales team
A Meta lead form is only useful if someone follows up in minutes. We connect lead campaigns to CRM and WhatsApp workflows so new enquiries are routed, acknowledged and tracked automatically. Pair paid advertising with our AI automation service and the response time drops from hours to seconds.
04
5 items
Creative testing and optimisation
Creative is the biggest lever in paid social today. Our content team produces ad variants weekly, from UGC-style video to product carousels, and the media team tests hooks, formats and audiences in structured rounds. Budgets move toward what works, and the learning feeds the next shoot.
- 04.1
Weekly budget and bid optimisation
- 04.2
Structured creative testing rounds
- 04.3
Landing page and conversion rate reviews
- 04.4
Pixel, Conversions API, GA4 and call tracking setup
- 04.5
Monthly reporting on CPL, CAC, ROAS and pipeline
05
Who we run paid media for
CRWD manages campaigns for real estate developers and brokers, clinics, restaurants, e-commerce brands, financial services and B2B companies in Metro Manila, Cebu and across the Philippines. For Traders Financial Group, paid advertising was paired with a new website to turn traffic into qualified enquiries.
Deliverables
What leaves the room.
Funnel design and KPI planning
Paid creative testing
Tracking and attribution setup
Weekly media optimisation
Transparent performance reporting
Process
A clear route from thought to market.
- 01
Discover
- 02
Define
- 03
Deliver
- 04
Optimise
FAQ
Useful answers before the first call.
One integrated team
Most CRWD engagements use three disciplines or more.
Combine social, content, paid, brand, web, and AI around one commercial objective.