Who we are

Global standards. Local understanding. Built for the Philippines.

CRWD partners with ambitious Philippine brands through one integrated team spanning strategy, creative, performance, technology, and AI.

A note from the founder

The partner we wish we had.

We did not start CRWD to be another agency. We started it with a simple belief: brands grow fastest when strategy, creative, and performance live under one roof.

Today CRWD brings strategists, creatives, media buyers, designers, developers, and AI engineers together to ship work across the GCC without silos, hand-offs, or agency politics.

At a glance

Five years. Six disciplines. One team that ships.

05+

Years in market

250+

Projects delivered

90+

Brands served

Core disciplines

Dubai / Abu Dhabi / Riyadh / Jeddah

Our story

From a two-person studio to a senior agency the region trusts.

2021—2026

2021

01 / 05

Founded

Cup & Code opens in Millennium Plaza Hotel with two founders, a laptop, and a handful of believers.

2022

02 / 05

Social-first

CRWD builds its reputation managing always-on social for F&B, corporate, and lifestyle brands.

2023

03 / 05

Web & marketing

The development team launches, bringing the sites and platforms CRWD designs into the same studio.

2024-2025

04 / 05

Rebranding

CRWD is officially named after Cup & Code.

2026

05 / 05

AI automation

A sixth discipline launches: AI workflows, agents, and content engines for clients.

Our vision

To be the region's most trusted partner for brands that want to grow loudly and last quietly.

Our mission

Bring strategy, creative, and performance under one roof and ship faster than the market.

Industries we serve

Eight categories we know inside-out.

Food & Beverage

Restaurant groups, single-outlet concepts, and FMCG brands.

Real Estate

Developer brands, off-plan launches, and sales campaigns.

Hospitality

Hotels, resorts, beach clubs, and lifestyle destinations.

Retail & E-commerce

DTC, omni-channel, and marketplace brands.

Beauty & Wellness

Skincare, clinics, fitness, and supplements.

Finance & Professional

Banks, brokerages, family offices, and B2B services.

Technology & SaaS

Regional and global technology brands entering or scaling in the GCC.

Government & Cultural

Public-sector communication, cultural institutions, and major events.

Who we are

Meet our team

A multidisciplinary team of strategists, creatives, media specialists, designers, and developers committed to making ambitious work happen.

Our leadership

Alwaled Dabaan

Co-Founder & Managing Director

Alwaled leads the agency's strategy, growth, and client partnerships. He brings teams together around the right priorities and keeps ambitious work moving forward.

Reymond Lantano, Co-Founder & Creative Director

Work with CRWD

Bring us a brief. We'll bring the CRWD.

Tell us what success looks like. We will shape the team, workflow, and route to market.