2021
01 / 05Founded
Cup & Code opens in Millennium Plaza Hotel with two founders, a laptop, and a handful of believers.
Who we are
A full-stack creative and performance agency, built in Dubai.
For five years CRWD has helped ambitious brands across the UAE and wider GCC turn attention into traction, and traction into revenue.
A note from the founder
The partner we wish we had.
We did not start CRWD to be another agency. We started it with a simple belief: brands grow fastest when strategy, creative, and performance live under one roof.
Today CRWD brings strategists, creatives, media buyers, designers, developers, and AI engineers together to ship work across the GCC without silos, hand-offs, or agency politics.
At a glance
Five years. Six disciplines. One team that ships.
05+
Years in market
250+
Projects delivered
90+
Brands served
06
Core disciplines
Dubai / Abu Dhabi / Riyadh / Jeddah
Our story
From a two-person studio to a senior agency the region trusts.
2021—2026
2022
02 / 05Social-first
CRWD builds its reputation managing always-on social for F&B, corporate, and lifestyle brands.
2023
03 / 05Web & marketing
The development team launches, bringing the sites and platforms CRWD designs into the same studio.
2024-2025
04 / 05Rebranding
CRWD is officially named after Cup & Code.
2026
05 / 05AI automation
A sixth discipline launches: AI workflows, agents, and content engines for clients.
Our vision
To be the region's most trusted partner for brands that want to grow loudly and last quietly.
Our mission
Bring strategy, creative, and performance under one roof and ship faster than the market.
Industries we serve
Eight categories we know inside-out.
01
Food & Beverage
Restaurant groups, single-outlet concepts, and FMCG brands.
02
Real Estate
Developer brands, off-plan launches, and sales campaigns.
03
Hospitality
Hotels, resorts, beach clubs, and lifestyle destinations.
04
Retail & E-commerce
DTC, omni-channel, and marketplace brands.
05
Beauty & Wellness
Skincare, clinics, fitness, and supplements.
06
Finance & Professional
Banks, brokerages, family offices, and B2B services.
07
Technology & SaaS
Regional and global technology brands entering or scaling in the GCC.
08
Government & Cultural
Public-sector communication, cultural institutions, and major events.
Who we are
Meet our team
A multidisciplinary team of strategists, creatives, media specialists, designers, and developers committed to making ambitious work happen.
Our leadership
Alwaled Dabaan
Co-Founder & Managing Director
Alwaled Dabaan is the Co-Founder and CEO of CRWD Agency, driving its strategic vision, commercial growth, and partnerships. With a strong understanding of the UAE business landscape, he turns creative potential into meaningful opportunities. His leadership is built on trust, consistency, and long-term relationships, guiding CRWD toward bigger markets and lasting impact.
Reymond Lantano
Co-Founder & Creative Director
Reymond Lantano is the Co-Founder and Creative Director of CRWD Agency, with 19 years of experience across design, multimedia, and marketing in Saudi Arabia and Dubai. Known for bold thinking and a sharp creative eye, he transforms ideas into memorable brand experiences that connect, communicate, and drive business forward.
Work with CRWD
Bring us a brief. We'll bring the CRWD.
Tell us what success looks like. We will shape the team, workflow, and route to market.